A waffle topped with sliced bananas and chocolate frosting, with a scene of a waffle iron in the background.
Pink banner with red hearts and the text 'What is Croffle?' in white, bold letters.

You guessed it right!

Cute cartoon teddy bear with a round nose and big eyes
Close-up of a chocolate chip cookie in the shape of a peace symbol

It’s a croissant pressed

in waffle iron 🤩

Come and find out what happens when rich buttery croissant

gets real

waffle treatment✨

Crispy, Sweet, Mellow, and...Yummmm💜❤️💛

Pink banner with the words 'Our Story' in white letters, decorated with pink hearts on both sides.
Variety of decorated waffle ice cream tacos with different toppings and flavors on a blue wooden surface, decorated with small heart and teddy bear-shaped treats.

In Korea 2019, we came across a dessert called “Croffle”.

Instantly, we knew it could captivate the taste buds, so we decided to introduce Croffle to New Zealand for the first time.

Since it was a completely unfamiliar treat at the time, people’s reactions were initially lukewarm.

After extensive research and effort, we successfully operated a business at night markets and later had the opportunity to host a pop-up in Auckland's City Center.

This journey has eventually led to the opening of our current location in Chancery, Auckland CBD.